#1 London Fashion Week controversy over size 12-14 models
Posted: Mon Sep 21, 2009 6:18 pm
Link to article
My thought is this Mark Fast guy deserves a golf clap for sticking to his idea and presenting his fashion creations with realistic looking women. Or maybe a kegger would be better?The Fast and the furious: Stylist at London Fashion Week resigns over designer Mark Fast's decision to use size 14 models
By KATE LOVEYS
Last updated at 9:13 AM on 21st September 2009
Preparing for his London Fashion Week slot, knitwear designer Mark Fast decided to challenge the obsession with size zero models and use curvier women to showcase his creations.
It was a bold move - and one which nearly led to his entire project unravelling.
When he told his design team that his figure-hugging outfits would be paraded down the runway by size 12 and 14 models, two of his people were apparently so angry they quit.
The stylist and creative designer deserted Fast, 28, just three days before Saturday's event at the University of Westminster.
The show was only saved after freelancers Daniela Agnelli and Natalie Hubbarb stepped in to help Fast, working into the early hours to ensure all the designs were ready for the big day.
Happily, it was a great success, with three models from the agency 12+ UK gracing the catwalk.
Amanda May, Fast's creative director, yesterday blamed the walkout on 'creative differences' over the use of larger models. 'There was a team change and we are glad we stuck to our vision,' she said.
'The decision to use fuller girls is something we have been talking about. There's an idea that only thin and slender women are able to wear Mark's dresses and he wanted to combat that. We wanted women to know they didn't have to be a size zero to wear a Mark Fast dress - curvier women can look even better in them.'
The models used in the show were Hayley Morley, 21, a size 12, Laura Catterall, 20, a size 14 and Gwyneth Harrison, 25, a size 12-14.
Sarah Watkinson, 37, founded 12+ UK in 2000 and has 37 models on her books.
She said: 'I'm very happy that Amanda and Mark stuck to their passion. They really wanted to do it but it was difficult for them.
'Mark has been passionate about using larger women and really wanted to show that they look great in his dresses.
'Every time I think things are progressing, they end up going back to how they've always been. I hope this has sparked lasting changes.'
Fast, a Canadian, has also been involved in the photographic exhibition All Walks Beyond The Catwalk, which features models aged 18 to 65 and sized eight to 16 wearing clothes created by young London designers.
The exhibition, which opened on Friday at Somerset House, attempts to challenge the narrow view of beauty in the fashion world.
The day before Fast's show, chairman of the Institute of Psychiatry's eating disorder team, Professor Ulrike Schmidt, had raised concerns over the use of stick-thin models.
He said: 'We are very concerned that the lack of medical checks of models at London Fashion Week, coupled by an environment where being underweight is the norm, prevents those with eating disorders into gaining an insight into their condition.'