It's funny, but I know a guy who says if given the choice of Hell and the 40K Imperialium, he would pick Hell.
Obviously You have'nt read swamp thing or Sandman.
When Swamp Thing "visited" Hell he saw Anton Arcane there, a horrific monster when alive (He was delighted to hear about how he'd managed to hurt his niece after dying and while alive he raped her in her husband's body).
He asked for how many years he'd been in hell.
Swamp thing told him "Since yesterday"

.
DC Hell is worse than anything in 40k saving the possible exception of being captured by a chaos demon in the warp and having your warp presence retain sentience after death.
Woot! I get to die in a loud grotesque military manner and in less than 24 hours, who could ask for more? Laughing Wink
Even if you survive and are'nt shot by your commisiar you'll probably go bat shit insane anyway- see Eisenhorn
Formerly known as the .303 bookworm
Veni, Vidi,Vici.
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Man had always assumed that he was more intelligent than dolphins because he had achieved so much: the wheel, New York, wars while all the dolphins had ever done was muck about in water having a good time.
But the dolphins had always believed that they were far more intelligent than man for precisely the same reasons